“Alexanderplatz Reimagined” — Commerz Real / CBRE
| Brand | Commerzbank Real Estate and CBRE (Real Estate marketing and development) |
| Role | Creative Director (agency side) |
| Deliverables | Positioning and Branding |
| Year | 2025 |
Challenge:
Following Signa’s collapse, Commerz Real sought new positioning for their Alexanderplatz project.
Approach
We defined the building as part of, not apart from, Berlin—committed to upgrading Alexanderplatz rather than isolating itself from its surroundings.
Outcome
The branding launch received positive press and strengthened the project’s positioning.
