“Same Game” — Volkswagen / Women’s World Cup
| Brand | Volkswagen (Sports Sponsoring) |
| Role | Creative Director (Art) |
| Deliverables | Social Media Campaign for Women's Soccer World Cup 2023 |
| Year | 2023 |
Challenge:
Volkswagen wanted to champion women’s soccer and reinforce its #onefootball message.
Approach
We produced a film showing a young boy idolizing his soccer hero—revealed to be a woman—underscoring that it’s the same game regardless of who plays.
Outcome
The campaign achieved high recall, wide sharing, and strong attention across channels.