“Inside PowerCo” — Volkswagen PowerCo
| Brand | Volkswagen PowerCo (Battery Production) |
| Role | Creative Director, Agency |
| Deliverables | Video Production: Employer Branding flagship video, department and interview videos |
| Year | 2024 |
Challenge:
VW PowerCo needed to explain its mission and attract talent.
Approach
We filmed employees across departments, combining interviews into a brand film and a series of recruitment videos.
Outcome
The content drove strong recruitment results, garnered many views, and remains a central asset on the company website.