"The Soundtrack of Life" - Deezer Brand Refresh

Challenge:

Deezer’s branding felt outdated and failed to stand out in the streaming landscape.

Approach

For French company Dezeer, our plan was to advertise curated track selections that catered towards all of life’s moments, essentially providing a soundtrack for every occasion. In verbalizing this strategy and crafting a tone of voice, we created a simple system to show what Deezer can do for its listeners: You bring X and Deezer brings the music.

Uniting the brand’s communications and its app through one shared visual (hieroglyphic) vocabulary, a mix of typefaces, icons, colors, and shapes were applied across all channels and media. This created a seamless experience where the borders between print and digital, product and brand disappear, and on-line and off-line are constantly overlapping. It also allowed Deezer to adopt a more organic and consistent approach to its communications.

Outcome

Ultimately, we helped Deezer develop a coherent and unified brand that speaks to users all over the world, and gave them the tools to transform music listeners into music lovers.“We worked to verbalize our strategy, create a visual identity and craft a tone of voice. this led to higher engagement, higher recall across ad formats and an overall surge in consideration metrics across markets.