“Science with a Human Touch” — Remerge Rebrand

Challenge:

Remerge’s branding hadn’t evolved since launch. It looked generic, overlapped with competitors, and failed to reflect the company’s well-defined values.

Approach

We translated Remerge’s identity—scientific rigor with a human touch—into a distinct visual system: precise typography paired with hand-drawn annotations and a bold new color palette.

Outcome

The refreshed brand boosted website and social media engagement, and helped Remerge stand out at trade fairs and against direct competitors.